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Marketing
Jul 28 2015

Combining Online and Offline Marketing to Bolster Your Brand

Online Marketing
by Ryan Gaeta

Don't Be Turned Off by Offline Marketing No matter how much you invest in your online efforts, or digital marketing, you’d be remiss to ignore offline efforts entirely. As a small business owner, you are your best brand ambassador and you represent your business, practice, product, or service. So wherever you are and whatever you do, you have an opportunity to promote your business.   In a very broad and school-yardy kinda way, it’s all a popularity contest. The goal is to increase the popularity of your business via marketing efforts. So why...

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Integrated-Marketing
Jul 08 2015

SEO and Marketing

Online Marketing, SEO
by Lizzeth Flores

How to Increase Traffic AND Conversion Rates   Search engine optimization (SEO) has traditionally been able to improve your site’s traffic, performance, and ultimately achieve high organic traffic all on its own. Now in 2015, although still incredibly important, SEO is only one component of what is available and necessary in the online marketing world. In order to maximize your online efforts, you will need both SEO and marketing to beat out your competition.   Although different, marketing and SEO ultimately work simultaneously to achieve the same end goals. Understanding the advantages of each cross-channel will...

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social media
Jun 19 2015

Your Guide to Maximizing Your Social Efforts

Online Marketing, Social Media
by Michelle Tea

Frustrated by your lack of results on Social Media?   Do you find yourself going through the motions of posting on Social Media on behalf of your company and hating every second of it because you feel like you’re wasting your time? Are you frustrated with the lack of results your efforts are producing? Well, you’re not alone.   Nowadays, everyone and anyone is on social; my grandma posts ridiculous (and sometimes hilarious!) cat memes on Pinterest and my 2 year-old nephew has more friends than I do on his Facebook account.     So of course,...

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Email-Marketing
Jun 05 2015

Key Components of a Successful Email Marketing Program

Email Marketing, Online Marketing
by Leslee Detillo

Is Email Marketing Right for Your Company?   With so many digital marketing tools available today, the most direct and cost effective method continues to be Email Marketing. Flexible and responsive, communicating with your customers and prospects via email allows your company to target your message to meet your customers’ specific needs, build rapport and gain insight into what content and images work best.   When creating an effective strategy, it’s important to consider where your customer is in the ongoing sales process. Would you send a “Welcome to Our Company” email to a...

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Deadlines
May 22 2015

Rankings and Deadlines Don’t Mix

Online Marketing, SEO
by Ryan Gaeta

Is it realistic to provide a static deadline to get your site ranking?   Unfortunately, no.   Although it would be nice, the truth is that there are too many things in play, that SEO is changing literally every day, and that the biggest search engine in the game, Google, is constantly keeping us on our toes. So, stating that, “This site will be ranking on Google’s first page within 1 month,” sounds nice, but it just isn't likely.   In a fast-paced and results-driven world, people like timeframes and static dates attached to a...

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May 15 2015

4 Tactics for Awesome SEO Content

Content Writing, Online Marketing, SEO
by Ryan Gaeta

4 Things to Keep in Mind When Creating Awesome SEO Content   In the realm of SEO, there are many factors to consider. From choosing your keywords to analyzing site traffic, and even staying on top of Google’s many updates, there’s a lot that this three-letter acronym encompasses. And creating content, not just words on a page but quality content, is one of the most important parts of SEO.   Here’s some things to consider when producing content for your website.   1. Headlines, Shmeadlines, Said No One Ever! This headline may have been a bit dramatic,...

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correct-order-of-business
May 08 2015

The Correct Order of Business

Business Sense
by Sodi Hundal

Business Sense - Strategy First   Not a day goes by that I don't receive an email or phone call from a client asking me to review the latest and "greatest" new Internet startup or some amazing technology that will revolutionize their marketing. A little about my background, I have a friend who is a venture capitalist, and I belong to an innovation venture association (VEF) that evaluates new technologies. Between cold calls from vendors, emails and calls from clients, my venture capitalist friend, and belonging to the VEF, not to mention...

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mobile-friendly-landing-page
Apr 30 2015

Mobile Madness: Creating A Mobile Friendly Landing Page On a Budget

Mobile Marketing, Online Marketing, SEO
by Michelle Tea

Creating a Mobile Friendly Landing Page on a Budget   Intact Info has the latest dish from Google about going mobile and recently, we have uncovered some inconsistencies in their testing for mobile issues. If you are using the Mobile-Friendly Test that Google is promoting, know that the tool is unable to crawl a website to the level of detail that Webmaster Tools is set to do. The Mobile-Friendly Test can only test the mobile site as a user would see it. Meaning, if your home page is within guidelines, you will...

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Mobilegeddo
Apr 22 2015

“Mobilegeddon”, The End of Ignoring Mobile Users

Mobile Marketing, Online Marketing
by Amanda Masick

They Call It "Mobilegeddon"   The New Mobile Friendly Website Guidelines Mobilegeddon is a world (wide web) epidemic of traffic and rankings falling as a result of the newest Google mobile website guidelines. For the past few years, analysts, website owners and webmasters like us at Intact Info have complained that Google was too vague in their descriptions of what they wanted and how their updates would affect websites. With the latest Google update addressing mobile users, dubbed “Mobilegeddon” by SEO communities, webmasters have received updates telling them exactly which pages of their...

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go-mobile-or-go-home
Apr 15 2015

A Simple Guide to Becoming Mobile Friendly (and Google Friendly!)

Mobile Marketing, Online Marketing, SEO
by Michelle Tea

You already know that to compete in today’s digital marketplace, you need your website to be accessible not only through desktop computers, but smartphones as well. Recently, Google has announced something BIG: if your website is not mobile friendly to the revised guidelines by April 21, 2015 you will notice a significant drop in search result rankings. That Google has decided to enforce mobile friendliness is something new, so today, I’d like to present you with the two best options to help your business go mobile.   Option 1: Mobile Website   A mobile...

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