Leslee Detillo, Author at
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Author: Leslee Detillo

Jun 05 2015

Key Components of a Successful Email Marketing Program

Is Email Marketing Right for Your Company?   With so many digital marketing tools available today, the most direct and cost effective method continues to be Email Marketing. Flexible and responsive, communicating with your customers and prospects via email allows your company to target your message to meet your customers’ specific needs, build rapport and gain insight into what content and images work best.   When creating an effective strategy, it’s important to consider where your customer is in the ongoing sales process. Would you send a “Welcome to Our Company” email to a...

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Dec 12 2014

5 Reasons Why Email Marketing is NOT Dead

It’s easy to forget and push email marketing aside when you have so many social media channels readily available at your fingertips. I’ll let you in on a little secret in growing your business: it’s all about building relationships with your customers! Social media is not the only method to reach out to customers. Email marketing is still a valuable tool that many businesses are not utilizing to its full potential. Email services have been here before social media and guess what? It’s not going anywhere.   Small businesses come to us...

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