Social listening is the act of listening to feedback from a targeted audience on social media. It helps companies ensure that their brand position resonates with their target audience and provides data to guide future campaigns.
Social Listening Service
Essentially, social listening has become an integral part of the entire customer lifecycle. Social listening may just be the ultimate enabler of social business. -Daniel Newman, Forbes
Social listening is most effective when paired with Social Influencer campaigns to maximize results.
Key Benefits
Propels positive momentum by identifying trends
Monitors and mitigates negative brand mentions to protect your reputation
Engages targeted audience in social discussions to ultimately increase sales
Tracks all brand mentions and related topics to guide future strategy
Enhance your social campaigns by collecting quality data.
Our Process
1
We initiate real-time monitoring on social sites, news outlets, forums, and more.
2
We activate internal software to track all brand mentions in social spaces.
3
We perform opinion mining via sentiment analysis to determine if your brand is adored or floored.
4
We respond to social mentions, engage your audience, and foster brand ambassadors.
5
We provide reports containing mentions, contextual insights, and trends to help guide future campaigns.