Sodi Hundal, Author at
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Author: Sodi Hundal

May 08 2015

The Correct Order of Business

Business Sense - Strategy First   Not a day goes by that I don't receive an email or phone call from a client asking me to review the latest and "greatest" new Internet startup or some amazing technology that will revolutionize their marketing. A little about my background, I have a friend who is a venture capitalist, and I belong to an innovation venture association (VEF) that evaluates new technologies. Between cold calls from vendors, emails and calls from clients, my venture capitalist friend, and belonging to the VEF, not to mention...

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Feb 20 2015

Marketing for Restaurants

To demonstrate the importance of local search and reviews, I will share with you a real life example. Last month, I was driving down the I-5 in Everett, Washington with my son after a hockey tournament. We were hungry and saw the freeway sign indicating some fast food restaurants nearby, so we took the appropriate exit and headed towards a Dairy Queen. This seemed to be the best choice given the 4 options on the highway sign.   On the way, we happened to pass a gas station that had a tiny...

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Jan 09 2015

Niche Marketing: Our 3 Favorite Tools

Niche marketing is different from general mass marketing because the target audience tends to be very specialized and smaller – hence the term niche. When you are working in a niche, whether it’s a particular demographic segment or financial segment, you have very different demands than companies who work in a mass-market. In many ways, you are able to leverage the Internet more powerfully than those companies focused on the masses. Here are three specific methods you can use to improve engagement from existing clientele and also expand your lead generation from new...

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Nov 12 2014

Translate More Business with a SEO Campaign

Search engine optimization (SEO) is the backbone of a successful online marketing campaign. Your SEO Analyst works as a translator for you (the client), your potential customers (the user) and the search engines’ Bots (like Google) to successfully communicate a conversion. Your Website Is Our Business Your website, like your business, is unique. A true one-of-a-kind in a sea of hundreds of thousands of other websites all competing to be first in their industry. Like people, websites are organic; they grow, evolve and even get “sick” as they are exposed to the...

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