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January 2015

Local-Blog
Jan 30 2015

Our Top 10 Strategies to Help Get Local Business

Email Marketing, Local Business
by Ryan Gaeta

What are the Best Strategies to Get Local Business?   By now, I’m sure you’ve noticed that Google has recently changed the way it lays out its search results. In many searches, it’s not surprising to see a rectangular map that shows up at the top right corner filled with red dots, as well as the corresponding local listings that show up alphabetically from A to G. “Local” is the new buzzword, and we at Intact Info have compiled the top 10 strategies to help get local business in your area.   Strategies to...

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seo review
Jan 16 2015

2014 Review of SEO

SEO
by Amanda Masick

Website Penalty? Remove: Penguin, Panda, Hummingbird & Pigeon The year 2014 saw an increase in the number of websites with a Google penalty. From Penguin to Panda, the updates in SEO for 2014 were ground-shaking to say the least. It is estimated that Google makes anywhere between 500-600 changes to the algorithm each year (source: moz.org). Typically, these are small changes without major implications for most websites. During the last two years, however, things have really been shaken up in the search results. From big businesses like Expedia and Ebay to your...

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Niche
Jan 09 2015

Niche Marketing: Our 3 Favorite Tools

Online Marketing
by Sodi Hundal

Niche marketing is different from general mass marketing because the target audience tends to be very specialized and smaller – hence the term niche. When you are working in a niche, whether it’s a particular demographic segment or financial segment, you have very different demands than companies who work in a mass-market. In many ways, you are able to leverage the Internet more powerfully than those companies focused on the masses. Here are three specific methods you can use to improve engagement from existing clientele and also expand your lead generation from new...

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cyber-hacking
Jan 02 2015

Don’t Get Hacked Like Sony

Online Marketing
by Lizzeth Flores

By now, you have probably heard about the infamous cyber attack on Sony Pictures Entertainment that took place on November 24, 2014. The hackers stole terabytes of private information and permanently deleted original documents on Sony computers. Further damage was done to Sony when the hackers released all of their private information online and posted five movies, four of which had yet to be released to the public.   Sony suffered major losses by not protecting themselves and not too long ago, major retailer Target was also under attack when hackers stole millions...

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