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online marketing Tag

Sales Selling Commerce mockup on a laptop
Apr 07 2016

3 Key Digital Marketing Strategies to Increase Sales

Hit Social Media Hard With Paid Ads Paid social ads have the power to create instant brand awareness, and drive a host of users ready to spend directly to your website. While anyone can start a paid ad campaign, very few can do it effectively. A successful paid ad campaign requires expert knowledge of your business and what each social media network has to offer. Only a good digital marketing agency can put this information together.   To increase engagement, they can help you run Instagram and Snapchat accounts. If your customers are...

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Mar 30 2016

7 Habits of a Highly Effective Marketing Team

Considering the increasing success of digital marketing strategies, a huge number of digital marketing agencies have grown to meet the demand. But how can you pick one of these agencies and be assured that your business will be in good hands? To get ahead of an increasingly competitive digital market, you’ll need to find an agency that will make your business stand out from the pack. These are the reasons why Intact Info is one of the few, highly effective digital marketing agencies. 1. Strategic Thinking Digital marketing requires another level of...

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Mar 23 2016

7 Digital Marketing Predictions To Use To Your Advantage

Digital marketing is continuously evolving along with the technology around it. As social media, smartphones and video content dominate advertising, marketing trends are becoming more sophisticated to align with this. With all of these different channels, marketers need to be aware of all the different avenues where they can showcase their products and services. With that in mind, here are some marketing predictions that can be used by savvy marketers, brand manager and business owners to increase to drive engagement and ultimately increase their revenue. Content Marketing Content marketing is...

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Mar 09 2016

Why A Subscription Model Is the Winning Strategy To Promote Your Services

If you are in the business of selling content—whether that means lectures, courses, webinars, how-to books, etc.—there are many different ways for you to price your services. However, the million-dollar question remains: how do you draw customers in? You could try to sell all of your content packaged under a single, large fee. But can you convince your customers to pay that hefty price upfront? A higher asking price tends to drive customers away. Another idea might be to offer an entry-level option that will give customers a taste of your services....

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cluttered dsek with mouse and keyboard
Mar 02 2016

Why “Pinnable” Content is Crucial to Increasing Traffic

When people think of social media sites, the first sites to come to mind will almost always be Facebook and Twitter, and rightly so: these sites take up the number one and number two spots of the most popular social networks, respectively. For this reason, digital marketing tends to focus on these two behemoths of social networking. But did you know that Pinterest’s estimated 250 million visitors aren’t that far behind Twitter’s 310 million? For a business with the right niche, Pinterest can be a godsend. While Facebook...

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man working on building website
Feb 23 2016

The Must-Know Web Design Tips to Build Patient Loyalty

For many people, your website will be the chance to make a great first impression, as well as, their preferred method for engaging with you regarding their health, once they become your patients. While a website re-design only seems like an aesthetic change, it can actually be a powerful tool for improving patient loyalty. Here are the key components to having a successful website: Responsive Design Your patients have a wide variety of internet-enabled devices, and a variety of browsers they use to view your website. If your website isn’t available on one...

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The 8 Types of Content That’ll Strengthen Your Medical Blog
Feb 15 2016

The 8 Types of Content That’ll Strengthen Your Medical Blog

As we outlined previously in this blog, medical practices need to take advantage of social media and blog content in order to reach out to consumers increasingly reliant on the internet for their medical questions. But if you’ve never blogged before, you’re probably wondering how you can keep writing without repeating yourself. To help get you started, here are 8 types of blog content you can use to keep your blog fresh and interesting. 1. Opinion Pieces Many bloggers will advise you to post your most controversial opinions online, but this might...

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Marketing
Jul 28 2015

Combining Online and Offline Marketing to Bolster Your Brand

Don't Be Turned Off by Offline Marketing No matter how much you invest in your online efforts, or digital marketing, you’d be remiss to ignore offline efforts entirely. As a small business owner, you are your best brand ambassador and you represent your business, practice, product, or service. So wherever you are and whatever you do, you have an opportunity to promote your business.   In a very broad and school-yardy kinda way, it’s all a popularity contest. The goal is to increase the popularity of your business via marketing efforts. So why...

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Niche
Jan 09 2015

Niche Marketing: Our 3 Favorite Tools

Niche marketing is different from general mass marketing because the target audience tends to be very specialized and smaller – hence the term niche. When you are working in a niche, whether it’s a particular demographic segment or financial segment, you have very different demands than companies who work in a mass-market. In many ways, you are able to leverage the Internet more powerfully than those companies focused on the masses. Here are three specific methods you can use to improve engagement from existing clientele and also expand your lead generation from new...

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