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SEO

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Mar 23 2016

7 Digital Marketing Predictions To Use To Your Advantage

Business Sense, Content Writing, Mobile Marketing, Online Marketing, SEO, Social Media
by Simone Beckom

Digital marketing is continuously evolving along with the technology around it. As social media, smartphones and video content dominate advertising, marketing trends are becoming more sophisticated to align with this. With all of these different channels, marketers need to be aware of all the different avenues where they can showcase their products and services. With that in mind, here are some marketing predictions that can be used by savvy marketers, brand manager and business owners to increase to drive engagement and ultimately increase their revenue. Content Marketing Content marketing is...

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Sep 09 2015

The Importance of URL Structure

Online Marketing, SEO
by Ryan Gaeta

Why URL Structure Shouldn’t be Ignored   Until recently, URL structure was largely ignored from an SEO standpoint. Nowadays, however, SEOs are realizing the significant role URLs can play in Google rankings. This important substitute for an IP address informs users and search engines on what the page consists of.   An ideal URL should be simple and straight to the point, without a series of confusing letters, numbers or symbols. A well structured, easily readable URL can contribute to a boost in rankings, especially for smaller businesses.   URL’s That Could Use Restructuring To give you...

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Jul 08 2015

SEO and Marketing

Online Marketing, SEO
by Lizzeth Flores

How to Increase Traffic AND Conversion Rates   Search engine optimization (SEO) has traditionally been able to improve your site’s traffic, performance, and ultimately achieve high organic traffic all on its own. Now in 2015, although still incredibly important, SEO is only one component of what is available and necessary in the online marketing world. In order to maximize your online efforts, you will need both SEO and marketing to beat out your competition.   Although different, marketing and SEO ultimately work simultaneously to achieve the same end goals. Understanding the advantages of each cross-channel will...

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May 22 2015

Rankings and Deadlines Don’t Mix

Online Marketing, SEO
by Ryan Gaeta

Is it realistic to provide a static deadline to get your site ranking?   Unfortunately, no.   Although it would be nice, the truth is that there are too many things in play, that SEO is changing literally every day, and that the biggest search engine in the game, Google, is constantly keeping us on our toes. So, stating that, “This site will be ranking on Google’s first page within 1 month,” sounds nice, but it just isn't likely.   In a fast-paced and results-driven world, people like timeframes and static dates attached to a...

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May 15 2015

4 Tactics for Awesome SEO Content

Content Writing, Online Marketing, SEO
by Ryan Gaeta

4 Things to Keep in Mind When Creating Awesome SEO Content   In the realm of SEO, there are many factors to consider. From choosing your keywords to analyzing site traffic, and even staying on top of Google’s many updates, there’s a lot that this three-letter acronym encompasses. And creating content, not just words on a page but quality content, is one of the most important parts of SEO.   Here’s some things to consider when producing content for your website.   1. Headlines, Shmeadlines, Said No One Ever! This headline may have been a bit dramatic,...

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Apr 30 2015

Mobile Madness: Creating A Mobile Friendly Landing Page On a Budget

Mobile Marketing, Online Marketing, SEO
by Michelle Tea

Creating a Mobile Friendly Landing Page on a Budget   Intact Info has the latest dish from Google about going mobile and recently, we have uncovered some inconsistencies in their testing for mobile issues. If you are using the Mobile-Friendly Test that Google is promoting, know that the tool is unable to crawl a website to the level of detail that Webmaster Tools is set to do. The Mobile-Friendly Test can only test the mobile site as a user would see it. Meaning, if your home page is within guidelines, you will...

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Apr 15 2015

A Simple Guide to Becoming Mobile Friendly (and Google Friendly!)

Mobile Marketing, Online Marketing, SEO
by Michelle Tea

You already know that to compete in today’s digital marketplace, you need your website to be accessible not only through desktop computers, but smartphones as well. Recently, Google has announced something BIG: if your website is not mobile friendly to the revised guidelines by April 21, 2015 you will notice a significant drop in search result rankings. That Google has decided to enforce mobile friendliness is something new, so today, I’d like to present you with the two best options to help your business go mobile.   Option 1: Mobile Website   A mobile...

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Mar 26 2015

SEO in 2015: 5 Myths Debunked Part 3

Online Marketing, SEO
by Lizzeth Flores

Learn Effective SEO Techniques for 2015   Welcome back to my third and last installment of SEO myths in 2015 debunked! In 2015, we continue to see a definite shift in search engine optimization strategies and techniques. It is our job to provide you with the best up-to-date techniques and keep you informed on those strategies that will get you the results you’re looking for!   Myth 11: The more pages I have, the better my rankings will be!   To put this simply, the answer is no. Many people incorrectly believe that the larger their...

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Mar 13 2015

SEO in 2015: 5 Myths Debunked Part Deux

Online Marketing, SEO
by Lizzeth Flores

Unraveling the Mysteries of SEO for Small Businesses   In SEO, we continue to see updates that further change search results. At Intact Info, we are here to guide you through those changes and help you outshine your competition in search engine results. I recently wrote about debunking SEO Myths for 2015, and I am back for another round of SEO Myths debunked!   Myth 6: SEO is only about rankings.   SEO, or Search Engine Optimization, is the process of building traffic through organic search results. Although there is a strong connection between higher search...

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Feb 27 2015

SEO in 2015: 5 Myths Debunked

SEO
by Lizzeth Flores

Search engine optimization saw a lot of changes in 2014, some good and plenty bad. Each year Google changes their algorithm 500 to 600 times, most of which are minor and go unnoticed. But some changes such as Hummingbird, Penguin, and Pigeon had significant changes that drastically changed search results. Now in 2015, we are entering a whole new ball game and it is our job to keep you informed on the SEO strategies that are outdated and simply don’t matter in 2015.   Myth 1: Links Hold More Value Than Content....

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