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Mar 23 2016

7 Digital Marketing Predictions To Use To Your Advantage

Business Sense, Content Writing, Mobile Marketing, Online Marketing, SEO, Social Media
by Simone Beckom

Digital marketing is continuously evolving along with the technology around it. As social media, smartphones and video content dominate advertising, marketing trends are becoming more sophisticated to align with this. With all of these different channels, marketers need to be aware of all the different avenues where they can showcase their products and services. With that in mind, here are some marketing predictions that can be used by savvy marketers, brand manager and business owners to increase to drive engagement and ultimately increase their revenue. Content Marketing Content marketing is...

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Mar 09 2016

Why A Subscription Model Is the Winning Strategy To Promote Your Services

Business Sense, Content Writing, Online Marketing
by Simone Beckom

If you are in the business of selling content—whether that means lectures, courses, webinars, how-to books, etc.—there are many different ways for you to price your services. However, the million-dollar question remains: how do you draw customers in? You could try to sell all of your content packaged under a single, large fee. But can you convince your customers to pay that hefty price upfront? A higher asking price tends to drive customers away. Another idea might be to offer an entry-level option that will give customers a taste of your services....

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Feb 23 2016

The Must-Know Web Design Tips to Build Patient Loyalty

Business Sense, Content Writing, Mobile Marketing, Online Marketing, Social Media, Uncategorized
by Simone Beckom

For many people, your website will be the chance to make a great first impression, as well as, their preferred method for engaging with you regarding their health, once they become your patients. While a website re-design only seems like an aesthetic change, it can actually be a powerful tool for improving patient loyalty. Here are the key components to having a successful website: Responsive Design Your patients have a wide variety of internet-enabled devices, and a variety of browsers they use to view your website. If your website isn’t available on one...

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The 8 Types of Content That’ll Strengthen Your Medical Blog
Feb 15 2016

The 8 Types of Content That’ll Strengthen Your Medical Blog

Business Sense, Content Writing, Online Marketing, Uncategorized
by Simone Beckom

As we outlined previously in this blog, medical practices need to take advantage of social media and blog content in order to reach out to consumers increasingly reliant on the internet for their medical questions. But if you’ve never blogged before, you’re probably wondering how you can keep writing without repeating yourself. To help get you started, here are 8 types of blog content you can use to keep your blog fresh and interesting. 1. Opinion Pieces Many bloggers will advise you to post your most controversial opinions online, but this might...

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seo review
Jan 16 2015

2014 Review of SEO

SEO
by Amanda Masick

Website Penalty? Remove: Penguin, Panda, Hummingbird & Pigeon The year 2014 saw an increase in the number of websites with a Google penalty. From Penguin to Panda, the updates in SEO for 2014 were ground-shaking to say the least. It is estimated that Google makes anywhere between 500-600 changes to the algorithm each year (source: moz.org). Typically, these are small changes without major implications for most websites. During the last two years, however, things have really been shaken up in the search results. From big businesses like Expedia and Ebay to your...

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