Author: Leslee Detillo

Key Components of a Successful Email Marketing Program

Is Email Marketing Right for Your Company?   With so many digital marketing tools available today, the most direct and cost effective method continues to be Email Marketing. Flexible and responsive, communicating with your customers and prospects via email allows your company to target your message to meet your customers’ specific needs, build rapport and gain insight into what content and images work best.   When creating an effective strategy, it’s important to consider where your customer is in the ongoing sales process. Would you send a “Welcome to Our Company” email to a...