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Online Marketing
Mar 26 2015

SEO in 2015: 5 Myths Debunked Part 3

Online Marketing, SEO
by Lizzeth Flores

Learn Effective SEO Techniques for 2015   Welcome back to my third and last installment of SEO myths in 2015 debunked! In 2015, we continue to see a definite shift in search engine optimization strategies and techniques. It is our job to provide you with the best up-to-date techniques and keep you informed on those strategies that will get you the results you’re looking for!   Myth 11: The more pages I have, the better my rankings will be!   To put this simply, the answer is no. Many people incorrectly believe that the larger their...

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Mar 20 2015

Local Search Marketing Services: Videos/Photos, Email Marketing & Referrals

Local Business, Online Marketing
by Ryan Gaeta

Local Search Marketing Part 3   A great marketing strategy is crucial to maintain a growing company. The problem is that most businesses do not realize just how big a factor local search marketing plays in improving their visibility online to users in their area. To add on to our local blog series, I would like to walk you through four of our 10 best strategies to help get local business. Today’s focus revolves around: Celebritization, Email Marketing, Referral Programs, and hosting a Virtual Tour.   Celebritization/Video Marketing In today’s marketing landscape, videos are a...

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Mar 13 2015

SEO in 2015: 5 Myths Debunked Part Deux

Online Marketing, SEO
by Lizzeth Flores

Unraveling the Mysteries of SEO for Small Businesses   In SEO, we continue to see updates that further change search results. At Intact Info, we are here to guide you through those changes and help you outshine your competition in search engine results. I recently wrote about debunking SEO Myths for 2015, and I am back for another round of SEO Myths debunked!   Myth 6: SEO is only about rankings.   SEO, or Search Engine Optimization, is the process of building traffic through organic search results. Although there is a strong connection between higher search...

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Mar 06 2015

Local Search Marketing Services: Yelp, Citations, & Google+

Local Business, Online Marketing
by Ryan Gaeta

Get More Local Business Part 2   This blog is a continuation of our Local Blog Series, which details how businesses can get more customers in their local areas. It may be helpful for you to first read our introduction and overview of the 10 best strategies to help get local business. Today, we will be focusing on 3 strategies: Yelp, Citations, and Google+.   Local Internet Marketing: Yelp, Citations, and Google+ Yelp Yelp continues to be the leading force for online local business reviews and is one of the most respected review website available. Businesses...

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Marketing1
Feb 20 2015

Marketing for Restaurants

Online Marketing
by Sodi Hundal

To demonstrate the importance of local search and reviews, I will share with you a real life example. Last month, I was driving down the I-5 in Everett, Washington with my son after a hockey tournament. We were hungry and saw the freeway sign indicating some fast food restaurants nearby, so we took the appropriate exit and headed towards a Dairy Queen. This seemed to be the best choice given the 4 options on the highway sign.   On the way, we happened to pass a gas station that had a tiny...

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Content-Writing
Feb 13 2015

Defining Our Best Practices for Content Writing

Content Writing, Online Marketing
by Ryan Gaeta

Content is one of the most significant factors when it comes to search engine optimization. Simply put, we can create all the content we want, but that doesn’t mean that writing more content equals getting better rankings. If you think about it, your users are the ones who determine if your content is informative and relatively simple to follow – so in essence if you get SEO content writing done the right way and please your users, you have created a solid foundation for your website to rank. The purpose...

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Feb 06 2015

The Value of Mobile-Responsive Websites

Mobile Marketing, Online Marketing
by Lizzeth Flores

What is the Value of a Mobile Responsive Site? Take a moment and observe people in a public place. You will be surprised by how many Americans walk, talk, and eat as they browse the web on their smartphone. We have become a nation largely dependent on our smartphones; as of now, 67% of Americans own a mobile device and that number continues to grow year after year. So why are so many businesses neglecting the value of a mobile responsive site? Here are our top 5 reasons why you should...

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Niche
Jan 09 2015

Niche Marketing: Our 3 Favorite Tools

Online Marketing
by Sodi Hundal

Niche marketing is different from general mass marketing because the target audience tends to be very specialized and smaller – hence the term niche. When you are working in a niche, whether it’s a particular demographic segment or financial segment, you have very different demands than companies who work in a mass-market. In many ways, you are able to leverage the Internet more powerfully than those companies focused on the masses. Here are three specific methods you can use to improve engagement from existing clientele and also expand your lead generation from new...

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cyber-hacking
Jan 02 2015

Don’t Get Hacked Like Sony

Online Marketing
by Lizzeth Flores

By now, you have probably heard about the infamous cyber attack on Sony Pictures Entertainment that took place on November 24, 2014. The hackers stole terabytes of private information and permanently deleted original documents on Sony computers. Further damage was done to Sony when the hackers released all of their private information online and posted five movies, four of which had yet to be released to the public.   Sony suffered major losses by not protecting themselves and not too long ago, major retailer Target was also under attack when hackers stole millions...

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Dec 26 2014

Beat Out Your Competitors with a Strong PPC Campaign

Online Marketing, PPC Management
by Lizzeth Flores

Why do you Need a Strong PPC Campaign for your Business? Many businesses often question why it is necessary to pay for ads when you can simply rely on free organic search results. In other words, why spend money if you don’t have to? Although Google doesn't charge websites to rank them organically on their search engine, companies spend incredible amounts of time, effort, and resources to get their websites to the top of the first page for their targeted keywords. Competition for organic rankings is fierce, and newcomers are at a...

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