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Author: Ryan Gaeta

SSL-11
Oct 01 2015

What SSL Certificates Can Do for Your Business

Online Marketing
by Ryan Gaeta

SSL What? There are a vast number of pages online for users to browse on the Internet. But that means there are also a vast number of bogus or insecure pages that could leave a user’s information vulnerable. That’s where SSL certificates come in.   Primarily, an SSL certificate (Secure Socket Layer) offers an extra layer of security for information that is passed to and from two connected machines over the web, a connection that is sort of like an online hi-five or a World Wide Web fist bump.       Just know that sites...

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website-
Sep 09 2015

The Importance of URL Structure

Online Marketing, SEO
by Ryan Gaeta

Why URL Structure Shouldn’t be Ignored   Until recently, URL structure was largely ignored from an SEO standpoint. Nowadays, however, SEOs are realizing the significant role URLs can play in Google rankings. This important substitute for an IP address informs users and search engines on what the page consists of.   An ideal URL should be simple and straight to the point, without a series of confusing letters, numbers or symbols. A well structured, easily readable URL can contribute to a boost in rankings, especially for smaller businesses.   URL’s That Could Use Restructuring To give you...

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intact info
Aug 14 2015

Tips on Google+ for Your Business

Local Business, Online Marketing, Social Media
by Ryan Gaeta

Don’t Neglect Your Google+ About Section Google+ is a valuable marketing tool that has the ability to draw people to your business' website, but it has to be set up and used correctly. Taking full advantage of Google+ and its benefits includes adding key information and paying special attention to the About section.   It’s easy to neglect this small portion of your profile, but you shouldn’t. This helpful section of your Google+ business page offers you the ability to promote your business, while including valuable SEO factors.   Because your goal is to direct users back...

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Marketing
Jul 28 2015

Combining Online and Offline Marketing to Bolster Your Brand

Online Marketing
by Ryan Gaeta

Don't Be Turned Off by Offline Marketing No matter how much you invest in your online efforts, or digital marketing, you’d be remiss to ignore offline efforts entirely. As a small business owner, you are your best brand ambassador and you represent your business, practice, product, or service. So wherever you are and whatever you do, you have an opportunity to promote your business.   In a very broad and school-yardy kinda way, it’s all a popularity contest. The goal is to increase the popularity of your business via marketing efforts. So why...

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Deadlines
May 22 2015

Rankings and Deadlines Don’t Mix

Online Marketing, SEO
by Ryan Gaeta

Is it realistic to provide a static deadline to get your site ranking?   Unfortunately, no.   Although it would be nice, the truth is that there are too many things in play, that SEO is changing literally every day, and that the biggest search engine in the game, Google, is constantly keeping us on our toes. So, stating that, “This site will be ranking on Google’s first page within 1 month,” sounds nice, but it just isn't likely.   In a fast-paced and results-driven world, people like timeframes and static dates attached to a...

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May 15 2015

4 Tactics for Awesome SEO Content

Content Writing, Online Marketing, SEO
by Ryan Gaeta

4 Things to Keep in Mind When Creating Awesome SEO Content   In the realm of SEO, there are many factors to consider. From choosing your keywords to analyzing site traffic, and even staying on top of Google’s many updates, there’s a lot that this three-letter acronym encompasses. And creating content, not just words on a page but quality content, is one of the most important parts of SEO.   Here’s some things to consider when producing content for your website.   1. Headlines, Shmeadlines, Said No One Ever! This headline may have been a bit dramatic,...

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Apr 07 2015

Local Search Marketing Services: Promotions, Yelp Ads, & Local Facebook Ads

Local Business, Online Marketing, Social Media
by Ryan Gaeta

Local Search Marketing Part 4   Here at Intact Info, we know how hard it can be to get your business off the ground, so we have given you our top 10 strategies to help get local business. Building a website that works well with Google’s local search guidelines is crucial but there is a whole lot more to do away from your website than you might think. Most tech savvy business owners know what I’m talking about, but for those who don’t, I present you with the last installment on how to help...

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Mar 20 2015

Local Search Marketing Services: Videos/Photos, Email Marketing & Referrals

Local Business, Online Marketing
by Ryan Gaeta

Local Search Marketing Part 3   A great marketing strategy is crucial to maintain a growing company. The problem is that most businesses do not realize just how big a factor local search marketing plays in improving their visibility online to users in their area. To add on to our local blog series, I would like to walk you through four of our 10 best strategies to help get local business. Today’s focus revolves around: Celebritization, Email Marketing, Referral Programs, and hosting a Virtual Tour.   Celebritization/Video Marketing In today’s marketing landscape, videos are a...

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Mar 06 2015

Local Search Marketing Services: Yelp, Citations, & Google+

Local Business, Online Marketing
by Ryan Gaeta

Get More Local Business Part 2   This blog is a continuation of our Local Blog Series, which details how businesses can get more customers in their local areas. It may be helpful for you to first read our introduction and overview of the 10 best strategies to help get local business. Today, we will be focusing on 3 strategies: Yelp, Citations, and Google+.   Local Internet Marketing: Yelp, Citations, and Google+ Yelp Yelp continues to be the leading force for online local business reviews and is one of the most respected review website available. Businesses...

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Content-Writing
Feb 13 2015

Defining Our Best Practices for Content Writing

Content Writing, Online Marketing
by Ryan Gaeta

Content is one of the most significant factors when it comes to search engine optimization. Simply put, we can create all the content we want, but that doesn’t mean that writing more content equals getting better rankings. If you think about it, your users are the ones who determine if your content is informative and relatively simple to follow – so in essence if you get SEO content writing done the right way and please your users, you have created a solid foundation for your website to rank. The purpose...

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