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Author: Lizzeth Flores

Integrated-Marketing
Jul 08 2015

SEO and Marketing

Online Marketing, SEO
by Lizzeth Flores

How to Increase Traffic AND Conversion Rates   Search engine optimization (SEO) has traditionally been able to improve your site’s traffic, performance, and ultimately achieve high organic traffic all on its own. Now in 2015, although still incredibly important, SEO is only one component of what is available and necessary in the online marketing world. In order to maximize your online efforts, you will need both SEO and marketing to beat out your competition.   Although different, marketing and SEO ultimately work simultaneously to achieve the same end goals. Understanding the advantages of each cross-channel will...

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Mar 26 2015

SEO in 2015: 5 Myths Debunked Part 3

Online Marketing, SEO
by Lizzeth Flores

Learn Effective SEO Techniques for 2015   Welcome back to my third and last installment of SEO myths in 2015 debunked! In 2015, we continue to see a definite shift in search engine optimization strategies and techniques. It is our job to provide you with the best up-to-date techniques and keep you informed on those strategies that will get you the results you’re looking for!   Myth 11: The more pages I have, the better my rankings will be!   To put this simply, the answer is no. Many people incorrectly believe that the larger their...

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Mar 13 2015

SEO in 2015: 5 Myths Debunked Part Deux

Online Marketing, SEO
by Lizzeth Flores

Unraveling the Mysteries of SEO for Small Businesses   In SEO, we continue to see updates that further change search results. At Intact Info, we are here to guide you through those changes and help you outshine your competition in search engine results. I recently wrote about debunking SEO Myths for 2015, and I am back for another round of SEO Myths debunked!   Myth 6: SEO is only about rankings.   SEO, or Search Engine Optimization, is the process of building traffic through organic search results. Although there is a strong connection between higher search...

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seo-in-2015
Feb 27 2015

SEO in 2015: 5 Myths Debunked

SEO
by Lizzeth Flores

Search engine optimization saw a lot of changes in 2014, some good and plenty bad. Each year Google changes their algorithm 500 to 600 times, most of which are minor and go unnoticed. But some changes such as Hummingbird, Penguin, and Pigeon had significant changes that drastically changed search results. Now in 2015, we are entering a whole new ball game and it is our job to keep you informed on the SEO strategies that are outdated and simply don’t matter in 2015.   Myth 1: Links Hold More Value Than Content....

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Feb 06 2015

The Value of Mobile-Responsive Websites

Mobile Marketing, Online Marketing
by Lizzeth Flores

What is the Value of a Mobile Responsive Site? Take a moment and observe people in a public place. You will be surprised by how many Americans walk, talk, and eat as they browse the web on their smartphone. We have become a nation largely dependent on our smartphones; as of now, 67% of Americans own a mobile device and that number continues to grow year after year. So why are so many businesses neglecting the value of a mobile responsive site? Here are our top 5 reasons why you should...

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cyber-hacking
Jan 02 2015

Don’t Get Hacked Like Sony

Online Marketing
by Lizzeth Flores

By now, you have probably heard about the infamous cyber attack on Sony Pictures Entertainment that took place on November 24, 2014. The hackers stole terabytes of private information and permanently deleted original documents on Sony computers. Further damage was done to Sony when the hackers released all of their private information online and posted five movies, four of which had yet to be released to the public.   Sony suffered major losses by not protecting themselves and not too long ago, major retailer Target was also under attack when hackers stole millions...

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Dec 26 2014

Beat Out Your Competitors with a Strong PPC Campaign

Online Marketing, PPC Management
by Lizzeth Flores

Why do you Need a Strong PPC Campaign for your Business? Many businesses often question why it is necessary to pay for ads when you can simply rely on free organic search results. In other words, why spend money if you don’t have to? Although Google doesn't charge websites to rank them organically on their search engine, companies spend incredible amounts of time, effort, and resources to get their websites to the top of the first page for their targeted keywords. Competition for organic rankings is fierce, and newcomers are at a...

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