What is the Value of a Mobile Responsive Site?

Take a moment and observe people in a public place. You will be surprised by how many Americans walk, talk, and eat as they browse the web on their smartphone. We have become a nation largely dependent on our smartphones; as of now, 67% of Americans own a mobile device and that number continues to grow year after year. So why are so many businesses neglecting the value of a mobile responsive site? Here are our top 5 reasons why you should already have a mobile optimized site.

Top 5 Reasons:

Improve Your User Experience

In order to convert visitors into customers you need to improve their overall experience on your site. No one is going to spend time trying to unscramble the design to read your content. If visitors are unable to browse and read content clearly within 5 seconds of landing on your site, they’re gone. Mobile sites have a higher bounce rate than desktops because many business owners don’t take into consideration the website experience of users on their smartphones.

Improved Mobile SEO

Google knows the value of a mobile responsive site. In fact, they take notice when you have an optimized mobile site and rewards it with higher rankings, especially in organic local results. Your site might look great in search results on a desktop, but results do not display the same on a mobile device. If you have a site with videos that either don’t load or are slow to load on mobile devices not only will your visitors be unhappy, but Google will notice it too and negatively affect your rankings. Google will also notice whether visitors are landing on your site and then zooming in to read your content; they will remove you from mobile rankings. Make sure that every aspect of your website is optimized for mobile.

Competitive Advantage

Take advantage of those on-the-go buying decisions! Mobile users have a different objective than desktop users. They are browsing with a purpose and want information quickly and easily. One of the many reasons why Amazon has succeeded is because they introduced the “one-click purchase” method, allowing their customers to browse quickly and make purchases with a simple click. They revolutionized impulse purchases for the new age!

Stay Ahead of the Curve

Mobile sites are no longer just a concept. More and more of your mobile customers are making online purchases. So stay ahead of the competition by catering to your customers. Take advantage of mobile users before your competition does! Smartphones will inevitably take over desktops and you want your site to be ready for the takeover.

Email Marketing on the Go

As we mentioned before, email marketing is not going anywhere and now with the growing popularity of mobile usage, email marketing is growing. Target your customers on their mobile devices with email marketing and encourage them to make additional purchases by introducing new products and offering special promotions. Did you know that last year 66% of emails were opened on either a smartphone or tablet alone? Your email marketing campaign has a much higher chance of reaching your customers than ever before since they are always on the go.

Mobile Facts that Will Shock You

 From Business Insider

• There are 5.2 billion mobile phone users in the world – 30% are smartphone users
• People between the ages of 18-24 check their phones every 10 minutes
• Users spend an average of 2 hours and 42 minutes on their phones each day, which roughly amounts to:
  • 19 Hours a Week
  • 3 Days a Month
  • 41 Days in a Year
• Americans spend 86% of that time on Mobile Apps
• As of 2014, 60 million Instagram photos were shared
• 17% of our time is spent on Facebook
• 14% is spent on Mobile Web

So what’s the value behind having a responsive mobile website? The increase in conversion rates! Take advantage of enhancing your users’ experience, and chances are they will be more willing to learn more about your brand at home from their desktop once they have seen your mobile site. At Intact Info, we highly encourage all of our clients to have a mobile responsive site because it is a crucial component of a successful digital marketing campaign. In fact, over 97% of our clients understand this and have “gone mobile”!

At the end of the day, there’s one golden rule: make users happy and Google will be happy too. So stop waiting for hurricane Google to hit; it’s time to optimize your site for mobile devices! Do you want to know the value of a mobile responsive site for your business? Contact us to find out.