mobile marketing Tag

The Need to Embrace Mobile

By the end of 2014, mobile search volume will exceed desktop search volume. We are entering into the new era of mobile marketing, and those who embrace this change will set themselves up for success in the future.   According to comScore, 53% of the time spent on the web comes from smartphones and other mobile devices. In addition, Google reports that 80% of smartphone users research purchase decisions on their phones and 94% search for local information. Mobile is the future and this is even truer for local businesses whose customers...