Marketing for Restaurants
To demonstrate the importance of local search and reviews, I will share with you a real life example. Last month, I was driving down the I-5 in Everett, Washington with my son after a hockey tournament. We were hungry and saw the freeway sign indicating some fast food restaurants nearby, so we took the appropriate exit and headed towards a Dairy Queen. This seemed to be the best choice given the 4 options on the highway sign. On the way, we happened to pass a gas station that had a tiny...