Author: Sodi Hundal

Niche Marketing: Our 3 Favorite Tools

Niche marketing is different from general mass marketing because the target audience tends to be very specialized and smaller – hence the term niche. When you are working in a niche, whether it’s a particular demographic segment or financial segment, you have very different demands than companies who work in a mass-market. In many ways, you are able to leverage the Internet more powerfully than those companies focused on the masses. Here are three specific methods you can use to improve engagement from existing clientele and also expand your lead generation from new...