Online Marketing

Marketing Basics: Split Testing

Marketing Basics There are many strategies and techniques you should use to help you market your business, but one strategy you cannot ignore is split testing. Also known as AB testing, split testing allows you to determine what works and what doesn't when it comes to landing pages, content, ad copy, email, and more.   You Already Know How Luckily, it’s very simple to perform a split test. Just like you learned in your elementary science class, the best way to conduct an experiment is to keep all variables the same except one, the...