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seo review
Jan 16 2015

2014 Review of SEO

SEO
by Amanda Masick

Website Penalty? Remove: Penguin, Panda, Hummingbird & Pigeon The year 2014 saw an increase in the number of websites with a Google penalty. From Penguin to Panda, the updates in SEO for 2014 were ground-shaking to say the least. It is estimated that Google makes anywhere between 500-600 changes to the algorithm each year (source: moz.org). Typically, these are small changes without major implications for most websites. During the last two years, however, things have really been shaken up in the search results. From big businesses like Expedia and Ebay to your...

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Niche
Jan 09 2015

Niche Marketing: Our 3 Favorite Tools

Online Marketing
by Sodi Hundal

Niche marketing is different from general mass marketing because the target audience tends to be very specialized and smaller – hence the term niche. When you are working in a niche, whether it’s a particular demographic segment or financial segment, you have very different demands than companies who work in a mass-market. In many ways, you are able to leverage the Internet more powerfully than those companies focused on the masses. Here are three specific methods you can use to improve engagement from existing clientele and also expand your lead generation from new...

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cyber-hacking
Jan 02 2015

Don’t Get Hacked Like Sony

Online Marketing
by Lizzeth Flores

By now, you have probably heard about the infamous cyber attack on Sony Pictures Entertainment that took place on November 24, 2014. The hackers stole terabytes of private information and permanently deleted original documents on Sony computers. Further damage was done to Sony when the hackers released all of their private information online and posted five movies, four of which had yet to be released to the public.   Sony suffered major losses by not protecting themselves and not too long ago, major retailer Target was also under attack when hackers stole millions...

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Dec 26 2014

Beat Out Your Competitors with a Strong PPC Campaign

Online Marketing, PPC Management
by Lizzeth Flores

Why do you Need a Strong PPC Campaign for your Business? Many businesses often question why it is necessary to pay for ads when you can simply rely on free organic search results. In other words, why spend money if you don’t have to? Although Google doesn't charge websites to rank them organically on their search engine, companies spend incredible amounts of time, effort, and resources to get their websites to the top of the first page for their targeted keywords. Competition for organic rankings is fierce, and newcomers are at a...

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POP-1
Dec 19 2014

Marketing Basics: Split Testing

Online Marketing
by Michelle Tea

Marketing Basics There are many strategies and techniques you should use to help you market your business, but one strategy you cannot ignore is split testing. Also known as AB testing, split testing allows you to determine what works and what doesn't when it comes to landing pages, content, ad copy, email, and more.   You Already Know How Luckily, it’s very simple to perform a split test. Just like you learned in your elementary science class, the best way to conduct an experiment is to keep all variables the same except one, the...

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email-marketing
Dec 12 2014

5 Reasons Why Email Marketing is NOT Dead

Email Marketing
by Leslee Detillo

It’s easy to forget and push email marketing aside when you have so many social media channels readily available at your fingertips. I’ll let you in on a little secret in growing your business: it’s all about building relationships with your customers! Social media is not the only method to reach out to customers. Email marketing is still a valuable tool that many businesses are not utilizing to its full potential. Email services have been here before social media and guess what? It’s not going anywhere.   Small businesses come to us...

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Nov 28 2014

Top 4 Reasons Why You Should Care About Online Reviews

Reputation Managment
by Ryan Gaeta

People are turning to the Internet before deciding which restaurant to go to or before purchasing a product. Long gone are the days where we just happen to purchase a new product solely on brand trust. Sites such as Yelp, Amazon, TripAdvisor, and Google+ are providing your customers with the ability to leave reviews for other customers. So word-of-mouth is still a powerful marketing tool that you should take advantage of.   1. Positive Reviews Encourage Customers’ Purchasing Decisions Offer incentives for your customers to leave positive reviews online and then take the...

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Nov 12 2014

Translate More Business with a SEO Campaign

SEO
by Sodi Hundal

Search engine optimization (SEO) is the backbone of a successful online marketing campaign. Your SEO Analyst works as a translator for you (the client), your potential customers (the user) and the search engines’ Bots (like Google) to successfully communicate a conversion. Your Website Is Our Business Your website, like your business, is unique. A true one-of-a-kind in a sea of hundreds of thousands of other websites all competing to be first in their industry. Like people, websites are organic; they grow, evolve and even get “sick” as they are exposed to the...

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Nov 10 2014

Promote Your Business on Social Media

Social Media
by Roberto Bustamante

Social media is a powerful tool that businesses can use to promote their services and products and reach out to current and potential customers. Unfortunately, many businesses today struggle with maintaining their online presence. These social media giants are providing convenient methods for businesses to reach out to customers effectively. Here are a few tips on how to use them properly.   Facebook This social media giant is the most important platform to use; many businesses already have a page created, but are not actively present. The key to using Facebook accurately is...

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Oct 31 2014

The Need to Embrace Mobile

Mobile Marketing
by Michelle Tea

By the end of 2014, mobile search volume will exceed desktop search volume. We are entering into the new era of mobile marketing, and those who embrace this change will set themselves up for success in the future.   According to comScore, 53% of the time spent on the web comes from smartphones and other mobile devices. In addition, Google reports that 80% of smartphone users research purchase decisions on their phones and 94% search for local information. Mobile is the future and this is even truer for local businesses whose customers...

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